A clear and compelling brand message is crucial for standing out in today’s hyper-competitive business world. Crafting a message that will help your brand stand out from the crowds and resonate with your target audience requires careful planning. That’s why we recommend that all brands take time to create a brand message strategy.

For mission-driven businesses, a compelling brand message strategy is key to connecting with people who care about sustainability and driving meaningful impact. This link between brand strategy, brand messaging, and the brands that consumers support is evidenced by some recent studies. 

For example, a Nielsen Company study found that 81% of Australian consumers value authenticity in brands and that 73% are willing to pay more for brands that are authentic and reduce their environmental impacts.

What exactly is a brand message, and how can you develop an effective brand message strategy? Let's dive deep into these essential aspects of brand communication.

Our world is increasingly eco-conscious and sustainable green businesses are more than just a trend. Many sustainable businesses are driving positive transformations for the planet while thriving and growing. In fact, sustainable businesses are booming in places like Australia, and sustainable consumption is gaining momentum.

To grow, scale, and thrive businesses need to harness the power of digital marketing and purpose-driven marketing, as part of their marketing mix. But for many sustainable brands, particularly ones that are still in the startup and growth phases, they may lack the digital marketing experience and skills to reach their potential. 

That’s why green businesses often look to partner with digital marketing agencies to help them drive impact and growth through creative and tailored marketing strategies. 

But choosing the right marketing agency for your business is important, and not all agencies are the same (and many lack the sustainability values and knowledge to really understand your brand and what you want to achieve). 

Do you make or sell eco-friendly products? From ethical fashion, solar-powered gadgets, vegan bags, and reusable food bags, to refillable cosmetics and natural kids toys – there are many products on the market that are made to be environmentally and socially responsible and friendly. 

But, it takes a coordinated marketing strategy for eco friendly products to actually convert supporters into cumsers and to sell your world-changing products. 

Eco-conscious consumers are looking for brands that are authentic and transparent in how they engage and communicate. They’re also increasingly skeptical of unverified sustainability claims thanks to a plethora of audacious greenwashing in the past.

Below we outline 6 powerful strategies to market your eco-friendly products and an overview of how Green Socials can help you elevate your brand to new heights with our targeted range of bespoke marketing services. 

If your small business is rooted in sustainability, circularity and planet-friendly products and services, you may be wondering how to market your eco-conscious business. 

Eco-friendly businesses can use many of the same traditional marketing techniques used by businesses, such as email marketing, search engine optimization (SEO), and social media marketing. 

By creating a comprehensive and integrated marketing strategy for your small eco businesses, you can leverage marketing to boost sales, attract new customers, and raise awareness about your mission and impacts. 

Effective marketing can also help sustainable brands to stand out from the crowds by elevating their unique selling points in an increasingly eco-conscious consumer market. 

Below are 9 of the best marketing tips for sustainable businesses that aim to help your company to grow and thrive.

As a digital marketing agency in Sydney, many of the brands that we work with at Green Socials are Australian small businesses that are purpose-driven. The marketing tips below are therefore tailored to an Australian small-business audience, infused with personal insights from our experience in marketing sustainable brands.

According to a study by NielsenIQ, 78% of US consumers say they care about living a sustainable lifestyle. Similarly, a Forbes article reported that 78% of survey respondents prioritised buying from companies that ethically source their products.

However, at the very same time, ultra-fast fashion has reached an all-time high since 2020 and the recession is forcing people to choose between affordability and sustainability—putting conscious consumerism at risk.

Conscious consumerism involves making deliberate choices about what to purchase, why to purchase it, and how to acquire products or services. Yes, people generally have choices in their buying decisions, but conscious consumerism places a higher priority on learning about a business and its sourcing practices. Rather than simply picking a product off supermarket shelves without giving it an extra thought, a conscious consumer will consider its origin or production methods.

But for conscious consumerism to remain relevant in an era where convenience and affordability are paramount, conscious marketing must become more prevalent in today's marketplace.

So what exactly is conscious marketing? In this article, we'll explore what conscious consumerism entails, how companies can implement it, and provide examples from our client work that adhere to these principles.

Learn how marketing & sustainability can be compatible and can be a powerful force for good in the world.