If your small business is rooted in sustainability, circularity and planet-friendly products and services, you may be wondering how to market your eco-conscious business. 

Eco-friendly businesses can use many of the same traditional marketing techniques used by businesses, such as email marketing, search engine optimization (SEO), and social media marketing. 

By creating a comprehensive and integrated marketing strategy for your small eco businesses, you can leverage marketing to boost sales, attract new customers, and raise awareness about your mission and impacts. 

Effective marketing can also help sustainable brands to stand out from the crowds by elevating their unique selling points in an increasingly eco-conscious consumer market. 

Below are 9 of the best marketing tips for sustainable businesses that aim to help your company to grow and thrive.

As a digital marketing agency in Sydney, many of the brands that we work with at Green Socials are Australian small businesses that are purpose-driven. The marketing tips below are therefore tailored to an Australian small-business audience, infused with personal insights from our experience in marketing sustainable brands.

According to a study by NielsenIQ, 78% of US consumers say they care about living a sustainable lifestyle. Similarly, a Forbes article reported that 78% of survey respondents prioritised buying from companies that ethically source their products.

However, at the very same time, ultra-fast fashion has reached an all-time high since 2020 and the recession is forcing people to choose between affordability and sustainability—putting conscious consumerism at risk.

Conscious consumerism involves making deliberate choices about what to purchase, why to purchase it, and how to acquire products or services. Yes, people generally have choices in their buying decisions, but conscious consumerism places a higher priority on learning about a business and its sourcing practices. Rather than simply picking a product off supermarket shelves without giving it an extra thought, a conscious consumer will consider its origin or production methods.

But for conscious consumerism to remain relevant in an era where convenience and affordability are paramount, conscious marketing must become more prevalent in today's marketplace.

So what exactly is conscious marketing? In this article, we'll explore what conscious consumerism entails, how companies can implement it, and provide examples from our client work that adhere to these principles.

Learn how marketing & sustainability can be compatible and can be a powerful force for good in the world.