Non-Profit Marketing: How To Craft A Marketing Plan For A Non-Profit Organisation

Marketing for a non-profit organisation demands a unique approach. Unlike for-profit businesses, non-profit marketing is focused on promoting nonprofits’ missions and values, rather than products or services. 

Nonprofit marketing plans help to provide a blueprint of how organisations can engage with their supporters, donors and stakeholders while helping achieve their fundraising goals. Nonprofit marketing also helps nonprofit organisations (NPOs) to communicate their messages, raise awareness about their causes – thereby enhancing support from donors, volunteers, staff and partners.

Below are reasons why nonprofit marketing plans are important and some essential steps to crafting a powerful marketing plan for a non-profit organisation.