Having a social media presence is no longer optional for brands that want to succeed in digital marketing. It can be a powerful tool to help you achieve many of your marketing, sales and business goals. A social media marketing strategy outlines your goals, tactics and metrics to measure success. It also helps you craft bespoke content and messaging for each social media platform, and to decide which platforms to have a presence on. 

Learn about the reasons to create a social media marketing strategy, and how to craft a social media marketing strategy below. To get some inspiration, you can check out these social media marketing strategy examples from some of the most well known eco brands in Sydney and eco businesses from across Australia.

A clear and compelling brand message is crucial for standing out in today’s hyper-competitive business world. Crafting a message that will help your brand stand out from the crowds and resonate with your target audience requires careful planning. That’s why we recommend that all brands take time to create a brand message strategy.

For mission-driven businesses, a compelling brand message strategy is key to connecting with people who care about sustainability and driving meaningful impact. This link between brand strategy, brand messaging, and the brands that consumers support is evidenced by some recent studies. 

For example, a Nielsen Company study found that 81% of Australian consumers value authenticity in brands and that 73% are willing to pay more for brands that are authentic and reduce their environmental impacts.

What exactly is a brand message, and how can you develop an effective brand message strategy? Let's dive deep into these essential aspects of brand communication.

Our world is increasingly eco-conscious and sustainable green businesses are more than just a trend. Many sustainable businesses are driving positive transformations for the planet while thriving and growing. In fact, sustainable businesses are booming in places like Australia, and sustainable consumption is gaining momentum.

To grow, scale, and thrive businesses need to harness the power of digital marketing and purpose-driven marketing, as part of their marketing mix. But for many sustainable brands, particularly ones that are still in the startup and growth phases, they may lack the digital marketing experience and skills to reach their potential. 

That’s why green businesses often look to partner with digital marketing agencies to help them drive impact and growth through creative and tailored marketing strategies. 

But choosing the right marketing agency for your business is important, and not all agencies are the same (and many lack the sustainability values and knowledge to really understand your brand and what you want to achieve). 

According to a study by NielsenIQ, 78% of US consumers say they care about living a sustainable lifestyle. Similarly, a Forbes article reported that 78% of survey respondents prioritised buying from companies that ethically source their products.

However, at the very same time, ultra-fast fashion has reached an all-time high since 2020 and the recession is forcing people to choose between affordability and sustainability—putting conscious consumerism at risk.

Conscious consumerism involves making deliberate choices about what to purchase, why to purchase it, and how to acquire products or services. Yes, people generally have choices in their buying decisions, but conscious consumerism places a higher priority on learning about a business and its sourcing practices. Rather than simply picking a product off supermarket shelves without giving it an extra thought, a conscious consumer will consider its origin or production methods.

But for conscious consumerism to remain relevant in an era where convenience and affordability are paramount, conscious marketing must become more prevalent in today's marketplace.

So what exactly is conscious marketing? In this article, we'll explore what conscious consumerism entails, how companies can implement it, and provide examples from our client work that adhere to these principles.

Is this a familiar scenario for you? When it comes to social media, you don’t have any idea as to what to create to cater to your target audience. Or, you have content ideas in mind but have no time to actually implement any of them. Or maybe, you follow Instagram ‘experts’ and apply some of their top tips on how to go viral on Instagram, but none of them work.

If you are in any of these scenarios, this article is for you. What you are missing is a well-devised Instagram content strategy, which is crucial for a brand's success. In this article, we'll delve into what content strategy isn't and why every brand should create a content strategy, providing a step-by-step guide for building an effective Instagram content strategy.

Sustainability is a popular buzzword, but what exactly does it mean? And when it comes to the business sector, what is sustainability in business? If these are questions you’ve been wondering about, then this article is for you!

Learn about 8 ways businesses can boost digital sustainability as part of their digital transformation journeys.

Here are 5 steps to develop your content strategy and boost your content marketing and online marketing strategy.

Learn how to choose the best social media platform to use for your business, based on the content you can create.

Learn how marketing & sustainability can be compatible and can be a powerful force for good in the world.

Learn which social media platform is best for your business niche and how to adapt your content to achieve marketing success.

These 7 tips will help you work smarter not harder when managing your social media marketing so you can be more productive.

Learn why adapting content to each social media platform is important, and how to create impactful content.