How We Boosted This Sustainability Consultant’s LinkedIn Page With Engaging Posts
Jeroen Bolluijt is a passionate sustainability consultant and project manager working with diverse companies across Australia and NZ, such as ERM, Aurecon, and Accounting for Nature. Jeroen currently leads the Forbes Council’s Sustainability group. You can consult more of his work right here.
+40.9% in engagement
+26.2% in impressions
Jeroen Bolluijt, Sustainability Consultant and Project Manager
“It is a great team to work with, very organised and knowledgeable. I went from an okay profile to a very professional and consistent experience. Do it!”
HIS CONTEXT
When Jeroen approached Green Socials, his goal was to increase the reach and engagement of his LinkedIn posts and establish himself as a thought leader in his field.
Despite posting daily on his personal LinkedIn page, he noticed a lack of reactions (likes, comments, reposts) and a lack of work enquiries from the platform.
OUR SOLUTION
After conducting thorough research, we developed a new content strategy for Jeroen. This strategy involved reducing the frequency of posts per week but focusing on creating well-researched and engaging content.
We also advised the client that an updated approach was necessary to attract new followers, one that prioritised obtaining higher-quality leads.
In addition, we helped establish a distinct personal brand for the client and began creating compelling content that resonated with companies looking to transition to more sustainable practices.
In just three months, we increased the engagement on Jeroen's page by +40.9% and impressions by +26.2%, all while posting less frequently. This client case serves as a testament to the effectiveness of higher-quality content over quantity!
