How to find the best email marketing services for small businesses in Australia
If you’re looking for the best email marketing services for small business in Australia, then there’s a list of things you should consider when choosing a digital marketing agency.
First, it’s good to have an overview of what email marketing is, how it can benefit your small business, and what the best practices are for using email marketing.
HubSpot has an impressive list of email marketing statistics, including the fact that:
99% of people who use email, check their mail every day.
email has an impressive return on investment compared with the cost to send emails.
64% of small businesses use email marketing.
In this article, we provide you with an introduction to email marketing and outline a list of things to consider when choosing email marketing services Australia.
What is email marketing?
Email marketing uses the power of email to connect and engage with customers and supporters. Companies use email to send out newsletters, advertise special offers, notify people about upcoming events, communicate their impact and reports, and to engage their digital communities.
Email marketing forms part of small businesses’ digital marketing strategies, along with the use of social media marketing, content marketing and other tools.
In Australia, email marketing is a critical tool for small businesses to connect and engage with their customers.
Therefore the decision about which email marketing agency in Australia to choose is quite an important one.
Why is email marketing so important: what are the benefits?
For many small businesses, the first step in their marketing journeys involves decision making around whether to use email marketing or not.
Email is a powerful tool to drive sales, increase your website traffic, create brand awareness, and enhance engagement.
Here are some of the many benefits of small business email marketing services:
Small businesses can connect with large numbers of people using email marketing.
Email marketing builds brand awareness.
Email marketing helps boost engagement.
Email marketing enables personalised, targeted messaging.
You can measure results in real time.
It helps build brand loyalty and trust.
What to consider when choosing an email marketing agency in Australia
There are many important factors to consider when appointing an email marketing agency in Australia.
It’s probably not the best strategy to Google “email marketing small business” or “email marketing services Australia” and then choose the first company that pops up in your search.
Take your time to consider some of the pointers below before making your decision.
#1: Digital marketing experience
If you run a small Australian business, you may not have your own in-house marketing team. That’s why it’s important to make sure that the sustainable marketing agency you appoint to manage your email marketing has lots of digital marketing experience.
Also consider that email marketing is not only about being able to manage email software. The more important aspect is being able to craft compelling storytelling and narratives that will inspire and motivate consumers and supporters to support your business and follow your calls to action.
When you’re looking for an eco marketing agency, consider their content marketing services and skills too.
If you run a purpose-driven organisation, then also look for an agency that has experience working within the sustainability sector and shares the same values as you.
#2: What other digital marketing services does the agency offer
While you may only be looking for email marketing services right now, it’s good to take a long-term view to setting up relationships with an agency.
By choosing an agency that offers a range of marketing services, such as social media marketing and content marketing, that means that in time if you need to add on those services, that you won’t have to manage multiple service providers.
Green Socials is a digital marketing agency in Australia, offering a range of related services.
#3: What are you marketing needs
First assess what your specific small business email marketing requirements are.
For example, do you want to have a monthly newsletter sent out?
Do you need help with growing your email subscriber list?
What type of content will you be producing to share via email, and do you need help in creating that content?
Are you looking to automate email responses as part of your customer journey?
Once you know what your goals are, it’s easier to find the services that match your needs.
#4: What is your marketing budget
Before you find an email marketing company in Australia to assist you, make sure you know what your budget is.
That way you can find services that are within what you can afford. Also remember, that just because one agency charges more for their services doesn’t necessarily mean they provide better services.
Look at whether they can provide you with bespoke marketing solutions, whether they have skills and a reputation for great service, and whether you’re aligned with their ethos and values.
#5: What do other people have to say about their services
Always check what others are saying about an agency you want to hire.
You can read reviews and see case studies on an agency’s website, and can also look on social media to see what people are saying.
#6: Time zone and general availability
Let’s face it, in our digitally connected world, working with service providers who are in a similar time zone can make a big difference.
Finding an Australian-based marketing agency for your small business in Australia can help make communication and collaboration much easier.
Green Socials is a Sydney based marketing agency with clients across Australia. We also have many clients working in different parts of the world.
Bonus: Do they have experience working with ethical and sustainable businesses?
Working with a marketing agency providing services for ethical and sustainable business in Australia can make all the difference.
At Green Socials, we take pride in working with impactful, mission-driven businesses whose values are aligned with ours.
Our passion for, and knowledge about, sustainability is what helps set us apart. That’s reflected in our mission: to reshape the digital ethos and drive change for a sustainable world.
Green Socials’ Email Marketing Services Australia
At Green Socials, we offer bespoke email marketing services in Australia along with a variety of other specialised digital marketing services.
What sets us apart from others, is that we work with mission-driven businesses who create social and environmental impact. And we focus on delivering highly customised and tailored services to suit your unique business needs and budget, while integrating our service with your other marketing efforts.
Our team has skills and experience in using email as part of an integrated marketing strategy to increase conversions and sales, engagement, and boost brand awareness and loyalty. We’re also experienced digital marketing experts, sustainability copywriters, graphic designers and content strategists.
We work with all kinds of organisations and businesses, including B2B, B2C, BCorps and nonprofits.
You’re welcome to book a free discovery call with us to explore how we can help your business grow and thrive.
Final thoughts on small business email marketing services
There are so many email marketing agencies out there to choose from. Taking account of the considerations above, we hope you make an informed decision and find one that aligns with your email marketing small business needs, budget and ethos.
