All You Should Know About Content Marketing In Australia
Get ready to learn everything you need to know about content marketing Australia, to take your brand to new heights!
Content marketing is all about creating and sharing content that shines and resonates with your audience, that attracts engagement, and that is consistent with your brand’s mission and purpose.
In our land down under, where we have a super digitally-engaged population, content marketing can be a powerful tool to boost your brand’s visibility, to spark engagement, and to create results for your bottom line by driving sales.
In this article, you’ll find top tips and insights about how to start using content marketing to boost your lead generation, conversions and sales, credibility, and brand awareness.
💭 What is Content Marketing?
Content marketing is a type of marketing that is focused on creating and sharing information, news, videos, social media posts and other types of content that can help you reach and engage your audience.
There are many different types of content marketing. Blogs, infographics, case studies, white papers, e-books, guest articles, and social media posts are all examples of content marketing in practice.
Content marketing is used around the world by digital marketing agencies, big brands, nonprofits, and small businesses. And Australia is no exception.
One study by the Content Marketing Institute (CMI) and The Association for Data-driven Marketing and Advertising (ADMA) found that 96% of marketers in Australia use content marketing. So if content marketing Australia is not already one of your primary marketing strategies, it should be!
There are many things you can do to create great content, whether that’s on your website, social media pages, or by using print publications. But, many companies feel that they don’t have the expertise or capacity to manage a content strategy and to consistently produce engaging content.
If you can’t produce your own content in-house, you can always hire a content marketing agency in Australia (like Green Socials 😉) to assist you. In fact, 57% of Australian companies outsource content creation. Check out our content marketing services.
🚀 Reasons why Australian businesses should use content marketing
As a tech-savvy nation, most Aussies are known for spending time on social media and for appreciating original, authentic and engaging content.
That’s why creating a successful marketing strategy in Australia, requires a good understanding of all the local Australian nuances so that you can make content that Australians will love and share.
Below are some of the top reasons to start using content marketing in your business today.
In short, content marketing Australia can help your business establish itself as a local authority on a particular topic, thereby creating trust.
It can also help increase your visibility and brand awareness quite dramatically, help you generate more leads, and can provide ongoing results over the long-term. And, it can improve your SEO and boost conversions, while costing less than traditional advertising.
1. Content marketing provides a good return on investment.
Content marketing is generally much less expensive than traditional marketing like advertising campaigns. That’s because it allows you to publish your content on your own website, social media channels and even other websites through guest posts.
Content marketing also helps you reap the rewards of your efforts on an ongoing basis. When you produce content on your blog or social media pages, that content can continue to drive traffic to your website, to convert customers and to provide leads and conversions over the long-term.
And what’s more - you can update and repurpose the content you’ve created as often as you need to. That means that it can continue to add value and adapt over time, which is a major advantage over static advertising.
2. Content marketing can establish your brand as a trusted authority.
By producing content that adds value, is informative and relevant, you can establish your brand as a trusted authority.
Creating a sense of trust is important in creating relationships with your customers and clients, and can also help to convert sales.
In fact, 65% of customers trust brands more when they read educational content from them. And educational content makes consumers 131% more likely to buy your products, particularly if they read that content at the early stage of their content journey!
3. Content marketing increases brand awareness and visibility.
When people use search engines to find content online, for example “Best Content Marketing Agencies in Australia 2024”, then search results will be ranked according to SEO principles.
If you’re trying to boost your Australian business’s brand awareness and visibility online, then creating SEO optimised content using the right keywords and topic clusters, can help you to be discovered.
Having an integrated digital marketing strategy that links your blog and website content with your social media content and other digital content, can help to further enhance your online visibility and brand awareness, as well as your SEO results.
4. Quality content is great for lead generation.
Creating great content that ranks, helps you to attract website and social media visitors, which can result in lead generation.
Consider this: small businesses that have blogs get 126% more lead growth than those without blogs!
Content marketing generates 3 times as many high-quality leads and costs 62% less than traditional marketing. That means that investing in quality content can help you generate far more leads at a lower cost than paid ads!
Generating leads is an important step in your marketing and sales funnel. As people progress along their customer journeys, they find out more about your brand and related products and services, and may then engage with your content.
5. Great content can boost your conversion rates.
High quality content can help drive sales, as it boosts conversion rates. Studies show that it’s possible to get 6 times more conversions using an effective content marketing strategy, compared with traditional marketing.
6. Insightful, relevant content leads to thought leadership.
Many brands choose to position themselves as thought leaders on a particular topic as a way of showcasing what they do.
By sharing insights and informational content, you can position your brand as a leader in your field, helping you to stand out from your competitors.
Thought leadership content can also help you boost your engagement statistics, which may lead to more followers and customers over time. Think of some of the top fashion brands like Patagonia that have aligned their mission with their content strategy to create a loyal following and boosted brand image as leaders in ethical and sustainable fashion.
7. Content can build relationships, partnerships and community.
Producing content is an opportunity to showcase what your brand stands for. You can tell people about your mission, your goals and your vision for the future.
For ethical and sustainable brands, this may include communicating your eco standards, social and environmental impacts, and your materials sourcing strategy.
Great storytelling that conveys your mission, values and impacts can help you to build lasting customer relations, and may even spark new partnerships and collaborations.
And through storytelling and the depth of your content and messaging, you also have the opportunity to create an entire community of loyal fans and supporters.
🎯 Content marketing Australia: top tips and best practices
At Green Socals we’re passionate about helping our clients by providing tailored digital marketing services. We also love to share our knowledge! So here are 6 tips and best practices to help your content marketing shine.
Tip #1: Post social media content
With so many Australians using social media, it’s a great place to position your brand to get noticed, generate leads and engage with customers.
Already 92% of Australian marketers use social media content (other than blogs) as a content marketing strategy. And, marketers rank social media content as the second most effective content marketing tactic in Australia, compared with blogs, e-newsletters, webinars, ebooks, case studies, etc.
But you can’t just post anything on social media and hope for the best. You need a content strategy, a regular cadence of posting, and to share interesting, engaging content.
When you post on social media, remember to include a call to action, and to add links to your website to drive customers along your sales funnel.
Tip #2: Create quality content
To use content marketing effectively, your content needs to be high quality. It needs to use great storytelling, provide useful and relevant information, and should help readers solve a problem.
By creating quality content you can establish your brand as a thought leader, and create a sense of trust and loyalty.
Great content can also result in users sharing their own content about your brand (user generated content) which can do wonders for enhancing your reputation, brand awareness, and social credibility.
Tip #3: Keep your content local
If you run a local, Australian business, it’s important to localise your content.
That includes using colloquialisms, tapping into local culture and trends, and showing that you’re part of the Australian business community.
Keeping your content local also helps keep it relevant and relatable.
Tip #4: Prioritise SEO
If you’re putting lots of effort into creating content, it’s worth making sure that it’s optimised for search engines.
SEO optimised content can help you rank higher in search engine results, which can drive more traffic to your site and lead to more conversions and sales.
Carefully plan your blogs and website content so that you include relevant keywords, make sure your website is error-free, that you use meta descriptions and alt text for images, and that you have an inbound link strategy. Your website and newsletters should also be mobile-friendly, and link to your social media channels.
Tip #5: Create a content strategy and content calendar
Consistently producing quality content requires a lot of planning. It’s important to have a content strategy that can guide the development of content, as well as a content calendar to help you keep on track.
Your content strategy should outline your goals and how often you plan to produce content, and how you’ll distribute that content. Don’t forget to make sure your goals are SMART, and to plan for how you’ll measure and track success.
Tip #6: Empower user-generated content and influencers
User-generated content can be a powerful way of boosting your content marketing efforts.
Social media users who share your content, or create their own content about your brand’s products and services can be ambassadors who promote your brand to their friends and networks.
This can help to amplify your trustworthiness and boost engagement and reach.
Collaborating and partnering with social media influencers is another strategy that can help you reach (and surpass) your marketing goals. Influencers have large and targeted followers, and if they’re aligned with your brand’s mission and goals, these types of collaborative partnerships can help boost your marketing efforts.
Influencers can amplify your messaging, helping you reach more people and enhance engagement rates.
🏆 Top Content Marketing Agencies in Australia
As we’ve said, producing quality content on a consistent basis is what sets successful brands apart from the rest.
Content marketing can help your brand to generate more leads, improve your SEO rankings and website traffic, increase your conversions and sales, and foster strong customer relationships.
So if you’re interested in posting regular blogs on your website, creating weekly social media posts to engage your fans and followers, or you need help with designing a content and marketing strategy, you may be on the lookout for the top content marketing companies in Sydney, or across Australia.
We’re here to end your search! Green Socials is a boutique content marketing agency in Sydney, offering a range of digital marketing services. Book a free discovery call (or reach out to us on social media) and we can discuss your brand’s mission, goals and how we can help elevate your brand. 🌟
How to get started with content marketing in Australia?
By now you should know a lot more about content marketing Australia. If you’re inspired to get started with content marketing and you feel you need some assistance, feel free to reach out to our team at Green Socials.
As a content marketing agency in Australia, we work with mission-driven brands and we’d love to hear from you. Connect with us on social media, or drop us a line and let’s get chatting about how we can help you on your content marketing journey.
