Is this a familiar scenario for you? When it comes to social media, you don’t have any idea as to what to create to cater to your target audience. Or, you have content ideas in mind but have no time to actually implement any of them. Or maybe, you follow Instagram ‘experts’ and apply some of their top tips on how to go viral on Instagram, but none of them work.

If you are in any of these scenarios, this article is for you. What you are missing is a well-devised Instagram content strategy, which is crucial for a brand's success. In this article, we'll delve into what content strategy isn't and why every brand should create a content strategy, providing a step-by-step guide for building an effective Instagram content strategy.

Here are 5 steps to develop your content strategy and boost your content marketing and online marketing strategy.