As society in 2025 increasingly uses social media, having a social media presence is crucial for brands of all sizes.

However, if your brand has a presence on Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Bluesky, and other platforms, managing your social media becomes increasingly challenging.

Even if you’re only present on one platform, having systems to design, plan, schedule, monitor, and respond to social media posts and comments can revolutionise your marketing efforts.

That’s where social media management tools can be game-changing: helping you design, schedule, and monitor your online presence.

In today's fast-paced digital landscape, having the right social media management tools can make the difference between a thriving online presence and a struggling one.

Whether you're managing multiple platforms or focusing on building engagement, we've curated a list of our most trusted tools that streamline social media management whilst maintaining authenticity and effectiveness.

The Best Social Media Management Tools We Swear By

Green Socials’ Best Social Media Management Tools for 2025

Below are all of our favourite social media management tools that we use daily.

These powerful tech tools help us to:

plan and coordinate content with our clients (Notion),
design stunning graphics and videos (Canva),
engage in real-time with customers across various platforms (ManyChat), and
schedule social media posts while also gaining invaluable insights and reporting metrics (Metricool).

Here’s how you can take your social media marketing to new heights using the top social media tools in 2025.

1️⃣ Metricool: Your All-in-One Analytics Powerhouse

When it comes to comprehensive social media analytics and scheduling, Metricool stands out as a versatile solution.

These are some of the features that Metricool offers:

Enables content scheduling using an intuitive content calendar, while providing data about the best times to post to optimise engagement
Competitor analysis tools, providing insights into your social media performance across different platforms
Provides powerful and real-time analytics for performance tracking
Hashtag suggestions to help your content get discovered
Customisable reporting capabilities

What sets Metricool apart is its ability to provide actionable insights whilst maintaining a user-friendly interface, making it perfect for both beginners and seasoned social media managers.

Some other nifty features are its integrations with Canva and Google Drive, and its ability to manage social media ads.

Alternatives to Metricool: Buffer, Later, Loomly, Hootsuite, SocialPilot, SocialBee, Sendible, HubSpot, Sprout Social.

2️⃣ Notion: The Ultimate Content Planning Hub

While not traditionally categorised as a social media tool, Notion has revolutionised how we approach to content planning and team collaboration at Green Socials. It streamlines our workflows and enhances productivity, helping us to be efficient and strategic about managing projects and tasks.

As a social media marketing agency for social and environmental impact brands, we’re able to organise our workflows and share our content planning with our clients by using Notion.

Notion can be customised to help you:

Create a centralised content calendar
Share and collaborate with teams on content planning, approvals and scheduling
Create customisable templates for content planning
Work with other tools in Notion using integrations
Create project plans, assign tasks and track progress

Alternatives to Notion: Asana, Airtable, ClickUp, Coda and Trello.

3️⃣ ManyChat: Revolutionising Customer Engagement

In an era where instant response times are expected, ManyChat offers sophisticated automation for social media messaging. Using ManyChat to respond to customers instantly helps to enhance engagement, customer satisfaction, and brand reputation.

Some of ManyChat’s key features include:

Automated chat marketing
Customer service automation
Lead generation tools
Integrations with major social platforms like WhatsApp, LinkedIn, Facebook and others

Alternatives to ManyChat: Chatfuel, HubSpot Marketing Hub, Zendesk, Tidio.

4️⃣ Canva: Visual Content Creation Made Simple

Visual content remains king in social media, and Canva makes professional-looking design accessible to everyone.

Standout Canva feature that we love, include:

Extensive template library for all social platforms
Brand kit functionality to ensure a consistent visual identity
Collaboration tools for team design work
Social media scheduling capabilities
A massive library of stock images to choose from

Alternatives to Canva: Adobe Express, Adobe Creative Cloud.

Choosing the Right Social Media Management Tools for Your Strategy

How To Choose The Right Social Media Tools

Here are some things to consider to help you choose the right social media tools for your organisation.

Choosing Tools Based on Your Strategy

When selecting social media management tools, consider your specific needs and goals. For instance, if you're focused on building thought leadership and agency awareness, you'll want tools that excel in content planning and analytics.

Our experience shows that combining these tools creates a robust ecosystem for managing social media presence across different social media platforms like Instagram, LinkedIn, and Pinterest.

Consider Your Budget

While some of these tools offer free versions, investing in paid features can significantly enhance your social media management capabilities.

Consider your budget and which features you really need, and then compare the different plans and solutions to see what’s best aligned with both your finances and your goals.

If you have a large team, consider whether everyone needs access to these tools, as you generally pay extra for additional seats or licences.

You may also be able to grant some members guest access to certain tools, like Notion for example, which can help you to save costs (although you may lose out on some functionality that can also impact your productivity, so choose wisely).

Integrations and Workflows

The beauty of the social tools we’ve spotlighted in this article is their ability to work together seamlessly.

We love being able to create content in Canva, plan it in Notion, schedule it through Metricool, and engage with audiences via ManyChat. This integrated approach ensures a smooth workflow and consistent online presence – and peace of mind for our clients.

selecting social media management tools, consider your specific needs and goals

Maximising Social Media Tools’ Effectiveness

Having these social media management tools will help you plan and execute your social media content strategy. But, for your social media to impact positively on your business goals, you’ll need to ensure a professionally crafted social media content strategy. This will require aligning the use of your social media management tools with your content pillars.

Platforms like Instagram and LinkedIn focus on using these tools to support your key objectives of education, culture building, and trust development.

If you need help creating social media content that wins over the hearts and minds of your eco-conscious, sustainability-focused audience – we’d love to help. Green Socials is a bespoke digital marketing agency, based in Sydney (Australia) and working with clients around the world to make this planet a better place.

social media management tools can transform your digital presence from good to exceptional

Get Organised in 2025: Social Media Marketing Tools for Brands

If you’ve been feeling overwhelmed by having to manually schedule, post, respond to, and manage social media for a range of different channels – you’re not alone. As a digital marketing agency, we know how much work and effort goes into creating great content. We also love planning in advance, being organised, collaborating, and being as productive as possible

That’s why we have carefully selected a range of social media management tools that suit our needs and help us provide the best service for our clients.

The right combination of social media management tools can transform your digital presence from good to exceptional. By leveraging these trusted solutions, you can focus on what truly matters - creating meaningful connections with your audience and driving real business results.

Remember, the best tools are those that align with your specific goals and target audience demographics. Whether you're targeting business professionals on LinkedIn or building a community on Instagram, these tools can be customised to support your unique social media marketing strategy.

✨ Get in touch with us to explore how we can help you streamline and elevate your social media management – helping you achieve your business goals while creating a positive impact for the planet. 🌏